How We Make Money

Last updated: May 2026

Total transparency, because trust is the only thing this site has to offer that the affiliate-driven competitors don't.

The current state of the site

As of May 2026, Low Risk Casino runs no affiliate links and earns no commission from any of the casinos featured on this site. The CTAs on every offer page link directly to the casino's own promotion URL, with the standard rel="nofollow" attribute, and we receive nothing if you sign up.

The site is funded by:

• The Founders Premium tier at £5/month, which unlocks unlimited profit tracker entries and the advanced calculators.
• My own pocket, for hosting, domain, and the time spent building it.

That's it. No display advertising, no sponsored content, no paid placements, no commission from casino sign-ups.

Why this matters

Most UK casino offer websites are affiliate-funded. This means they earn a commission every time you sign up to a casino through their link. There's nothing inherently wrong with that, but it does create a conflict of interest. An affiliate site has a financial reason to push offers with high commission payouts ahead of offers with high expected value to the player. Sometimes those align. Often they don't.

Low Risk Casino was built specifically to remove that conflict. The offer rankings on this site are based on mathematical expected value, period. We're free to tell you when an offer has poor EV or when an alternative is better, because we have no financial reason to recommend one casino over another.

What might change in future

I want to be honest about where this might go. Running a site like this isn't free, and the Founders tier alone may not cover costs as the audience grows. There are two scenarios I'd consider:

1. Adding affiliate links as an optional secondary CTA, clearly labelled. The primary CTA would always remain the casino's direct URL with no commission. An affiliate option might exist alongside it for users who'd rather support the site, with full disclosure on every page that has one.
2. Sponsored content, with a permanent and obvious disclosure label. Sponsored content would never be ranked alongside earned content. It would live in clearly separated sections.

If either of these happens, this page will be updated immediately, every affected page will carry a clear disclosure, and the EV-based ranking principle will not change.

The Premium tier

The £5/month Founders tier is currently the only revenue source. Founders get unlimited tracker entries, the advanced EV calculators, the offer simulator, and a direct line to me for feature requests. The free tier covers everything you need to run offers profitably without paying anything.

If the Founders tier alone keeps the lights on, this site will stay affiliate-free indefinitely. That's the goal.

Questions?

Email me directly at ross@lowriskcasino.com. If you spot anything on the site that contradicts what's written here, I want to know about it.